Don’t get me wrong. Palm’s keynote at CES was impres­sive (I wasn’t there, but thanks to live­blog­ging from gdgt, Tre­o­Cen­tral and cnet, I feel like I was). Palm’s webOS plat­form and Pre smart­phone take the best of the iPhone and Google Android, mix them together and fix all their flaws. It’s an excel­lent smartphone.

And a year ago, maybe even six months ago, that might have mattered.

The mobile mar­ket is crowded and get­ting more crowded. The line between smart­phones and fea­ture phones is blur­rier than ever, and might be erad­i­cated entirely if Android ful­fills its promise to become the dom­i­nant “fea­ture phone” OS. Here in the US, the bat­tle lines are drawn, with each major car­rier hav­ing a pre­ferred smart plat­form. Ver­i­zon has Black­berry, T-​Mobile has Android, AT&T has the iPhone, and now Sprint has the Pre. And even there, Palm is snatch­ing defeat from the jaws of vic­tory, hitch­ing their wagon to a car­rier that is best known in the last few years for hem­or­rhag­ing cus­tomers and money alike. The Pre doesn’t even sup­port Wimax.

See, here’s the prob­lem. The Pre doesn’t fit. It’s a great smart­phone, but that’s not enough any­more. You have to plug into a whole ecosys­tem to make it work. Palm’s intent is for the Pre (which comes with Exchange OTA sync out of the box) to plug into any­thing, and it might work, but it’s a longshot.

I’ll be stick­ing with Win­dows Mobile for my smart­phone needs at least for another year or so. Because I use Microsoft Office on my other PCs, sync my files with Live Mesh, man­age my media with Win­dows Media Player, email with Exchange, man­age my pho­tos with Live Pho­tos, etc. I use a Microsoft smart­phone because I’ve already bought in to Microsoft ser­vices. And ser­vices are com­ing to drive device selec­tion, not the other way around. And Palm, as cool as their new plat­form is, doesn’t sup­ply services.

Maybe this is where their part­ner announce­ments will pay off. Face­book fea­tured promi­nently in their keynote, as did Google. But can some­one other than Google make a bet­ter Android than Android? I wouldn’t put money on it. Palm’s last fight will be a good one, they’ll go down swing­ing, but the end­ing is not in doubt.