The big news out of Cuper­tino today was more of the same. While a lot of the tech press, yours truly included, expected Apple to announce a net­book (albeit a pricey one at $800), what we got was more 13 and 15 inch Mac­books that look pretty much like the ones already on the mar­ket. The old plas­tic Mac­book dropped in price to “under a thou­sand dol­lars” (that would be $999) but it’s still 13 inches and over four pounds. Pass.

When asked why Apple wasn’t releas­ing a net­book in the Q&A, Jobs replied that net­books are still a “nascent” mar­ket and Apple doesn’t do that. That’s a may be, but that also means that Apple is glee­fully ignor­ing 37% of the mar­ket, which, oh, by the way, just hap­pens to be the only part that’s actu­ally grow­ing.

Given that it’s pretty easy to put OS X on a net­book if you really want to, maybe this is for the best. Let Apple keep their over­priced shiny to them­selves, and the next gen­er­a­tion of mobile com­put­ing will just move on with­out them.