eBook Culture: The Long Tail and how it applies to eBooks: “Wired has a very interesting article this month, called The Long Tail. It’s on how niche markets are the future of entertainment media - music, books, movies and more.
Because the Web effectively enables ‘unlimited selection’, the economics of scarcity is becoming obsolete. Wired says:
‘For too long we’ve been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.’
This is what I was getting at in my previous post, a rant against the Tom Clancys of the book world. Why would I read that kind of rubbish, when I can choose from a huge variety of books that fit my niche tastes?”
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