gapingvoid: seth on “branding is dead”: “Great thoughts on the same subject by the ever-wonderful Evelyn Rodriguez:
Another hint: Don’t look for books to portend the future of brands. Or the future of anything for that matter. The unfurling edge of the unfolding future is being revealed in the real world all around us (observe!) and, secondarily, recorded within blogs, daily and monthly media. A book takes 12-18 months to publish after it’s written (and that’s after you’ve written the proposal, found an agent, condensed all your thoughts and research into cohesive drafts and revised the drafts and submitted to your editor and…)
Reminds me of a story: Some clever-dicky journalist type once asked a great Jazz musician (it may have been Thelonious Monk, but I’m not sure) where he thought ‘Jazz was going.’
The musician replied, ‘If I knew where Jazz was going, I’d already be there.’”
eMedia trumps print in this one crucial area. It’s much, much faster. That’s why Josh and I are pursuing careers as serialists rather than novelists. A monthly serial rather than a novel every year or two keeps me in more constant contact with my readers, especially given that my email address will be in each and every issue. Coupled with a discussion forum for Solo Media, we’re hoping that this will lead to a much more active conversation between writers and readers, not necessarily a collaborative effort, but greater sense of engagement from the readers (and encouragement for the writers).
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