JeffKirvin.net

Solo Media: “We’re a new way of telling stories. People decry the loss of literacy in the world, but many people are reading more words now than ever before in human history. The difference is that they’re not reading them in books. They’re reading them online, in email, text messaging and web pages. Just because people aren’t reading Tolstoy doesn’t mean they aren’t reading.

Let’s face it, we’re a generation raised on television and web surfing. We’re accustomed to getting our information in small doses. For all the talk of decreasing attention spans, ADHD and the like, an amazing number of Americans manage to keep the plotlines of a dozen favorite TV shows in their heads from week to week. It’s not that our attention spans are decreasing, they’re just adapting to a faster-paced world. People that can’t sit still long enough to read a book cover to cover can easily follow a big story spread out in small doses over a long period of time.

That’s what we’re doing. Breaking up the narrative flow for 21st century attention spans.”